Well-designed employee benefit surveys provide valuable feedback to leaders looking to create impactful and appreciated benefit packages. Consider asking questions about
- how employees prefer to receive communications about their benefits,
- the level of understanding employees have on benefit utilization,
- which benefits are most appreciated,
- what employees feel is lacking from the lineup, and
- the most influential factors impacting the employee benefit selection process
It’s not just about what you ask, it’s about how you ask it. If the goal is to gauge how satisfied your employee population is with your offerings overall, asking a yes or no question like “Are you satisfied with your benefits?” won’t provide as much insight as asking, “On a scale of 1 – 10, how satisfied are you with your benefits?”. A healthy mix of open-ended, matrix and multiple-choice formats keep respondents engaged. Short surveys with no more than 10 questions are likely to get high response rates. On the opposite end of the spectrum, in-depth surveys with many questions provide robust data but run the risk of giving respondents survey fatigue.
Employee benefit surveys should be as customized as the benefits lineup itself. Our consultants can build a survey designed to maximize responses and feedback. Our analytical approach provides insight that can help keep your benefits comprehensive and competitive. Turn to our trusted consultants to learn more about our employee surveying capabilities.
