Woman leading employee benefits focus group

Use feedback to better your benefits

Authored by Bukaty Companies on January 10, 2020

Knowing what benefits are valuable to employees is a challenge. From a generational benefits study to a benefits data analysis, there are several tools that provide insight into what benefits are most popular. In addition to data, there is a more personalized method to discover what employees want in their benefits package: ask them.

Surveys and focus groups are underutilized but are an efficient and accurate way to determine which benefits are worth the cost. These tactics can provide more emotionally based answers that data can’t capture. Carefully worded questions can tease out important information such as

  • your most appreciated benefit,
  • what benefits employees wish they had,
  • unappreciated benefits, or
  • benefit customization opportunities.

To choose whether a survey, a focus group, or both, is right for your company, consider who will lead the effort and your company’s bandwidth for the project. For a survey you would need someone to create the survey and aggregate results, whereas a focus group would require someone unaffiliated with your company to lead a candid employee discussion.

Quality feedback ensures your benefit investment is maximized to attract and retain quality employees.

Blog Category: Benefits


Episode 5: The future of employee benefits

Listen to this podcast and discover how employers are utilizing online benefit management platforms to save valuable time and money. Employees love the ease and convenience an online system has over traditional paper enrollment. It’s a win-win for all!

Episode 4: The power of data analytics

Data analytics can serve as a powerful cost-containment tool for your organization's benefit program. Done right, analytics can illuminate the origin of high health care costs and opportunities for improvement. This episode will examine what it means to analyze data and how a proper analysis can benefit your business.

Episode 10: Lower costs with a dependent audit

Verifying plan membership is valuable to your company's bottom line. As much as 10% of dependents on your plan could be ineligible for group coverage! Learn more about conducting a dependent audit in your organization.

Episode 9: Make open enrollment a breeze

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Episode 8: Avoiding employee lawsuits

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Episode 7: Management training is more important than you realize

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Episode 6: A benefits package for all ages

Rather than limit your company to an outdated one-size-fits-all benefit package, explore customized, generationally based benefit options for your employees. Each generation has different benefit preferences and Bukaty has the technology and benefit lineup to cater to their needs.

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